Simply Crafted lands Minnesota importer endorsement, adds Wyld and Loon Labs wholesale deals

By AI, Created 11:07 AM UTC, May 20, 2026, /AGP/ – Simply Crafted says it has secured a Minnesota Lower-Potency Hemp Edible wholesale license and importer endorsement, opening the door to bring out-of-state hemp-derived products into the state. The Minneapolis operator also announced wholesale partnerships with Wyld and Loon Labs as it prepares to open Marvin’s Garden in Northeast Minneapolis.

Why it matters: - The new licensing gives Simply Crafted a regulated path to import and distribute cannabinoid products in Minnesota. - The endorsement expands the company’s wholesale role at a time when the state’s hemp and cannabis market is still taking shape. - The partnerships could help Minnesota retailers access both national brands and locally manufactured products through one supplier.

What happened: - Simply Crafted announced it has secured its Lower-Potency Hemp Edible wholesale license and an Importer Endorsement from the Minnesota Office of Cannabis Management. - The company also announced a wholesale partnership with Wyld, described as the nation’s best-selling cannabis edible brand. - Simply Crafted said it is an approved importer and distributor for Wyld products in Minnesota. - Simply Crafted also announced a collaboration with Loon Labs, one of the first approved cannabis manufacturers in Minnesota. - The announcement came as Simply Crafted prepared its Northeast Minneapolis headquarters for the grand opening of Marvin’s Garden, a flagship retail location.

The details: - The Importer Endorsement places Simply Crafted among a select group of entities allowed to bring out-of-state hemp-derived products into Minnesota. - Wyld products will move through Simply Crafted’s wholesale channel and must meet Minnesota safety and testing standards before reaching retail shelves. - CEO Lucas Stead said the endorsement gives Simply Crafted the ability to build a portfolio of respected brands and offer retail partners a compliant supply chain. - Loon Labs will support production for Simply Crafted house brands, including upcoming SC Botanicals protocols and premium selections for Marvin’s Garden. - Simply Crafted said the local production partnership is meant to match the sophistication of its national import business. - The company was founded in 2019 and is family-owned. - Simply Crafted is based in Northeast Minneapolis and operates across retail, manufacturing and wholesale distribution. - The company says it focuses on transparency and regulatory excellence.

Between the lines: - The announcement shows Simply Crafted trying to position itself as both a gateway for national brands and a builder of local Minnesota manufacturing capacity. - The dual strategy may give the company more leverage with retailers that want fewer suppliers and clearer compliance handling. - The emphasis on approved importer status suggests regulatory access is becoming a competitive advantage in Minnesota.

What’s next: - Simply Crafted is expected to expand its wholesale activity as it brings Wyld products and locally made inventory to market. - Marvin’s Garden is set to open in Northeast Minneapolis and showcase the new partnerships. - The company appears to be building toward a broader retail and wholesale rollout around its house brands and imported products.

The bottom line: - Simply Crafted is turning new Minnesota licenses into a broader wholesale platform, pairing national cannabis brands with local manufacturing to scale in a tightly regulated market.