Hounds Town USA names Breken Randall VP of marketing as national growth accelerates

Hounds Town USA has hired Breken Randall as vice president of marketing as the dog daycare and boarding franchise passes 100 locations and expands into new states. The move follows a string of leadership additions, industry recognition and continued systemwide growth in the first half of 2026.

Why it matters: - Hounds Town USA is using new marketing leadership to support its next phase of franchise growth. - The brand has crossed 100 locations and is now operating in 27 states, which raises the stakes for local marketing, franchisee support and brand consistency. - Pet ownership remains a major tailwind for the category, with 95 million U.S. households owning at least one pet.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing resources and long-term system growth. - The appointment comes during a milestone year for the franchise, following the opening of its 100th location in April. - Hounds Town has since grown to more than 100 locations across 27 states.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously led marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles at True Religion and A|X Armani Exchange. - Hounds Town opened five new locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - The company says each new opening expanded its pack play model into new communities and met continued demand for dog daycare, boarding and pet care services. - Randall joins after Hounds Town added Courtney Allison as chief franchise officer and integrator in March. - Allison brings more than a decade of franchise leadership experience and is focused on franchisee support, cross-functional alignment and system consistency. - Hounds Town says the leadership hires are intended to strengthen the systems and infrastructure needed to support franchise owners, team members and pet parents. - Founder Michael S. Gould launched Hounds Town in 2000 after a career as a former NYPD canine handler and Nassau County Police Department commanding officer. - The brand offers doggy daycare, boarding, pet spa services and, at select locations, Pet Taxi transportation. - Hounds Town says its fully interactive daycare model is designed to meet dogs’ physical, social and psychological needs through a natural pack environment. - The company projects 25+ locations will open or be awarded in 2026. - More information is available on the company website and franchising page.

Between the lines: - Hounds Town is pairing rapid unit growth with leadership hires that are meant to professionalize marketing and franchise operations. - The brand’s pitch centers on a differentiated dog-first model, but the immediate business challenge is scaling that message consistently across a larger national footprint. - Industry recognition suggests the pet care segment remains attractive to franchise investors and operators. - Hounds Town was ranked No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 places from the prior year. - Entrepreneur also listed Hounds Town among five franchise brands benefiting from pet care industry growth. - Inc. named Hounds Town to its 2026 Best Workplaces list.

What's next: - Hounds Town says it will continue expanding thoughtfully in the second half of 2026. - Additional locations are in development. - The company plans to keep investing in marketing, franchisee support and leadership infrastructure as it scales. - Continued national growth will likely depend on converting that leadership investment into stronger local execution and a more consistent customer experience.

The bottom line: - Hounds Town is betting that stronger marketing leadership will help turn a milestone year into sustained national expansion.